Time magazine recently launched an “Ask Me Anything” AI chatbot on its website. This window can’t be closed, which is a problematic feature, according to Faculty Associate Emily Bender.

“Any journalistic outfit that values the work of their journalists wouldn’t offer to present it as papier-mâché,” Bender said of the AI chatbot, “and certainly wouldn’t put that offer in the way of the other bit of journalism their audience might be trying to read.”

The strategic vision is that people will engage with the AI agent and therefore spend more time engaging with the outlet’s journalism, Editor-in-Chief Sam Jacobs said.

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