Co-Director Batya Friedman emphasizes that designers must be aware of the structure, scale and time of their products. She encourages them to utilize value sensitive design methods, and to say no to harmful technology solutions. In an article about her talk at the Centre for International Governance Innovation in Waterloo, Friedman encourages innovators to consider a more human and environmental approach to designing AI. If irresponsible engineering continues, technologies will become more of a detriment than an advantage to society.