Whether you’re doing most of your shopping online or in-person, your habits may be tracked, according to a new KUOW article.

Surveillance technology can glean a lot of information about consumers, and Co-Director Ryan Calo worries its impact is disproportionate.

“Systemically speaking, when companies study consumers for their own benefit, consumers can get harmed by having fewer opportunities and paying more than they need to,” he said.

Read the full article here.