September 5, 2013

What Does It Really Matter If Companies Are Tracking Us Online? (The Atlantic)

The Atlantic explores the erosion of online privacy through the lens of Ryan Calo’s “Digital Market Manipulation”:

A new paper by professor Ryan Calo at the University of Washington goes the furthest I have seen in elucidating the potential harms of digital-ad targeting. And his argument basically boils down to this: This isn’t about the sanctity of the individual or even, strictly speaking, about privacy. This is about protecting consumers from profit-seeking corporations, who are gaining an insurmountable edge in their efforts to get people to part with their money.